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Tips for Web Designers to Make Your Clients Happy (It’s Not What You Think)

Web design is a fascinating and profitable career field, but its practitioners often have to deal with various issues, ranging from working with difficult clients to coping with various interruptions. Web designers also need to keep up with industry trends if they are to keep up with their competition.

Some issues designers encounter:

  • Meeting deadlines – The more successful you are, the more clients you will attract, making it more difficult to produce quality work while meeting deadlines.
  • Computer Glitches – These are often more annoying than anything else, and they seem to happen at the most inopportune times.
  • Difficult Clients – Working with or trying to communicate with overly-demanding clients can be a trial.
  • Using Sub-standard Tools – Some design tools are either overly complicated or underperforming, hurting productivity.

These issues can’t always be avoided, but there are tips and techniques you can use to mitigate them and become a better web design professional.

How Busy Designers Can Work Smarter instead of Harder

Image source: Be WordPress Theme – Accountant Pre-Made Website

Tips and techniques don’t guarantee perfection, but there is always room for improvement and ways to make your workdays more productive. Useful techniques can range from allocating your time wisely to learning to take a deep breath and keep your cool when everyone else is panicking.

Attention to Detail is important in almost every profession if an outcome is to be a success. Follow directions to the letter. Check for errors constantly. Use the carpenter’s “measure twice, cut once” approach, and always look for areas of possible improvement – including your own skill set.

Proper Business Etiquette helps keep a team together. If you’re a team player you need to understand the basic rules of business communications, how to receive feedback, and how to keep a basic perspective on what is happening around you. If you’re an individual contributor, you need to show respect and courtesy to those you communicate with.

Using Tools that are Meant for the Job can be as simple as using a theme that does not require coding, using one that is compatible with or uses powerful plugins, or using one that features easily editable and customizable pre-built websites that let you focus on design rather than on technicalities.

How Working with Pre-Built Websites Will Benefit You


170+ Ready to Use Pre-Built Websites

There are many reasons why more and more designers are making Be Theme their WordPress theme of choice. Several of the principal ones are outlined here, but you are encouraged to look into what this theme has to offer in greater detail.

Be is Designed and Built with Quality in Mind

High-quality tools produced better products. It’s as simple as that. This theme’s clean code enables a designer to proceed from the initial design steps to product delivery in one continuous, glitch-free operation. The secret lies in the way in which the different core features seamlessly interact.

Be’s Architecture Features Complexity the User does not See

Be Theme’s architecture is complex, but its user experiences simplicity. Be is an extremely flexible theme that is delightfully easy to use. Be Theme’s architecture enables user to build any website, including blogs, one page sites, and eCommerce sites that even the more specialized themes cannot match. This is due in large part to the large (170+) selection of pre-built websites.

The seamless way in which its core features work together, and Be’s one-click-at-a-time approach to website building, will quickly turn a novice into an expert. The productivity enhancing possibilities this theme offers will impress the advanced designer as well.

The Pre-Built Websites

While the list of valuable features is in itself impressive, what many users like most it the selection of pre-built websites. These serve as foundation pieces upon which the designer can build almost anything. They are modern, tasteful, and beautiful, and can not only be used to quick-start a project, but they can serve as conceptual designs and idea generators as well.

Check out this video and see how easy it is to install and edit a Be Theme pre-made website

The examples shown here are but a few of the many wonderful pre-built websites this premium WordPress theme offers:



Welcome to Our KinderGarten



Image Of BEMEDIA’s Header



Marcus Beniques, Based in Spain



Digital Forever Header



a New Way of Nightlife



Just be Extereme

What Many Like Best about Be Theme is Its Design Quality

As any of its users will tell you, there’s a lot to like about Be Theme. They like how the pre-built websites enable them to design websites of the highest quality, they like the selection of core features that makes work easy, and they like the flexibility Be Theme offers.

Nearly 40% will tell you what they like best is the design of the theme itself, and how the quality of that design is reflected in the products they produce. Nearly as many users cite customizability as being what they like best about Be Theme.

For example:



Be Theme’s Key Features and User Support


Build Your Website Easily

You will find building websites easy and enjoyable when you’ve made Be Theme your WordPress theme of choice.  There’s the popular Muffin Builder 3 page builder, which in combination with the Muffin Options Panel makes building customized webpages a snap, whether you are starting with a pre-built website, or starting from scratch. If you are a long-standing user Visual Composer, you have the option to use that page builder as well, or you can use both.

Should you elect to start your page building from scratch, you have an excellent selection of grid layouts, header and footer options, and the Layouts Configurator to work with. The Shortcode Generator allows you to place demo elements anywhere on a page, and Be’s selection of shortcodes speeds up the entire design process.

The selection of flat, grid, and masonry lends itself well to the creation of product pages, portfolios, and blogs. Be Theme is Responsive, it is SEO and Retina ready, and WooCommerce compatible as well.

Best of All

If your coding skills are getting rusty, or if you’ve never touched a line of code at all, there’s no problem. You can easily create an entire website without any need for coding whatsoever.

If you do need help, or have a question, you can rely on the support team for prompt assistance and detailed explanations. You’ll also find the user manual and video tutorials handy when you are first getting started.



Be Theme is a premium WordPress theme in every sense of the word. It features more pre-built websites than any other theme, and it offers a greater range of website design possibilities than any other theme.

If you choose this time-saving theme, you will discover that you can indeed keep an ever-increasing number of clients happy when you deliver beautiful websites well within schedule.

Check it out, try a demo, and browse the 170+ pre-built websites.
You will definitely like what you see.


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2016 Web Design & UX Trends to Boost Conversions [Infographic]

With 2016 quickly approaching, graphic and web designers are scouring the Internet to see what the new year has in store for us. That’s right, folks, it’s time to once again talk trends.

You won’t have any trouble finding trend reports, either. They are ubiquitous this time of year. But while others are focusing purely on what aesthetic choices are being made, The Deep End decided to dig a little deeper and show you only those trends that actually have the potential to increase conversion rates.

Find out how to make an awesome looking, trendy design that will convert in 2016.

Find out how to make an awesome looking, trendy design that will convert in 2016.

So whether you put these trends to work on your own online portfolio, or use them on client sites, you will not only look extremely current in your style and execution, but the result will also be goal-focused. And at the end of the day, if a website doesn’t help you or your client achieve some kind of business objective, it isn’t even worth the monthly hosting fee.

Check out the infographic below, followed by some key takeaways after the jump!

2016 Web Design & UX Trends to Boost Conversions.

2016 Web Design & UX Trends to Boost Conversions.

Main Takeaways:

  • Full-Width Images: Using large, full-width images, videos or cinemagraphs draw people’s attention, increasing the likelihood of a conversion click. Images of people connect especially well.
  • Split-Screen Layouts: These are a great way of splitting an audience, and funnelling them into whichever area on the site they are most likely to convert.
  • Monochromatic Colors (With Contrasting CTA): By giving your call-to-action button a bright pop of color on an otherwise monochromatic background, it will much more likely be noticed. And a noticed CTA gets way more clicks than one you have to hunt down.
  • Prioritized Navigation: When you successfully give a hierarchy to your navigation items, you can often direct your users exactly where you want them to go in order to complete a conversion. This is accomplished by providing only your most important pages in the navigation bar, hiding the rest in a secondary navigation, and drawing extra attention to your main CTA by styling it as a button.
  • Minimal Lead Capture: You can increase the amount of email addresses your users provide you with if you remove all distractions. All you need is a strong headline, persuasive subheadline and a single form field.
  • Video: Videos are a great way to build trust and show your audience who you are. Breaking down this barrier and winning them over will result in more leads and sales.
  • Sticky CTA: Always keep your CTA visible. A fantastic way of doing this is keeping it in a sticky header, sidebar or footer.
  • Card Design: This Pinterest-inspired design allows users to quickly see and click on what interests them the most, where they are most likely to convert.
  • Single Column CTA: No matter how many columns a website uses, by interrupting the flow and placing a headline, subheadline and CTA button in a single column (with plenty of white space around it,) has been shown to increase clicks.
  • Personalized User Experiences: By keeping track of what a user has already looked at, and providing them more of the same on subsequent visits, (much like does,) they are much more likely to pull the trigger than if they had to go looking for it all over again.


Wes McDowell is the creative director for The Deep End Web Design in Chicago. When not overseeing client projects, he hosts a podcast aimed at designers, and has authored several design-related e-books as well. He enjoys outdoor movies, spending time with his puggle and the occasional adult beverage.

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30 GIF Examples Of UI Mobile App Animations

When presenting an app concept, storyboards and screenshots alone just lack life and cannot fully drive the message across. If you want to catch your potential clients’ attention, showcasing your mobile app concept in GIF animation will make it more realistic, dynamic, and engaging.


These GIF examples of mobile app concepts will surely inspire you


Below is our list of 30 GIF examples of UI mobile app animations that will surely inspire you to do the same next time you present your app concept to your client.


This speedcam app in GIF is simply impressive

1.Speedcam App Animation by Jakub Antalík for

Undeniably, Jakub Antalik has successfully presented his speedcam app in action in this GIF. Its nice colors and smooth animation simply make it impressive. Jakub Antalik created it in After Effect, imported it in Photoshop, and exported it as a GIF.

designer screen

This GIF image is simply awesome

2.Designer Screen GIF-Animation by Sergey Valiukh for Tubik Studio

This mobile app design by Sergey Valiukh is simply awesome! You can’t help being in awe with his concept and approach.


This GIF app is another work of Sergey Valiukh

3. Gif Animation of Template Gallery by Sergey Valiukh for Tubik Studio

This is another bang-up work of Sergey Valiukh. This animation for a user profile gallery slider simply rocks!


How you view weather will never be the same with this app

4.Weather Rebound by Chris Slowik

What an impressive weather app, without question. Kudos to Chris Slowik for this awesome work! Chris Slowik removed its current weather icon from the ‘window’, hence, you can’t see an icon when you look at it.

curl (1)

If this app won’t get you to exercise, what would?

5. Curl by Nicolas Girard

Health buffs out there may say that the model in the app’s GIF displays a wrong form for bicep curls. But, hey, there is no questioning that this app concept is simply awesome! Nicolas used 3DSMax for the armband module and did everything else using After Effects.


Welcome to content that moves!

6. GIF – Workflow Payment by Barthelemy Chalvet for AgenceMe

If you are not a fan of content that moves when the screen is rolled, then you may think that this app is not cool at all. However, if you have no problem with such, you’ll surely agree that this work of Barthelemy Chalvet is awesome. Its animations are really nice, appearing undeniably fluid and fast. The GIF focuses on a payment procedure that does not only look neat but handy, too.


Get the latest information about your favorite celebrity just by scanning their photo

7.FaceScan App by George Frigo

This animation only lasts for 12 seconds. Nonetheless, it is already pretty obvious what it is all about. This concept formed from George Frigo’s desire to establish a similar application that makes it possible for Internet users to obtain information by using a photo of a person, whether he’s a celebrity or just an ordinary citizen.


Discover music in an interactive way with WIP Discover

8.WIP Discover Music app by Alexander van Ravestyn

As its name suggests, it is pretty obvious what Alexander van Ravestyn wants to direct users’ attention towards the process of navigating: a slickly designed screen with a music player. This IOS app focuses on discovering music in a rather interactive way. There is no denying that it is simply awesome.

walkthrough animation

Walkthrough has a series of dynamic slides and buttons

9.Walkthrough Animation by Devin Ruppert

The GIF of Walkthrough by Devin Ruppert highlights a welcome screen featuring a slider with numerous dynamic slides and a panel featuring login buttons. Everything about this app is brought to life so that what you can expect from this app can be effectively showcased. Great work!

interaction overview

An app that is designed to make life simple

10. Interaction Overview by Mihnea Zamfir

Despite being concise, there is no denying that this animation is effective in showing a client a simple procedure of adding and deleting entries from a card directory. Now, talk about simplicity, beauty, and efficacy all rolled into one!

Delete task and assign task to your teammate in action

Never miss a task with this app

11. Delete Task and Assign Task to Your Teammate in Action by Tobs

The GIF is targeted at demonstrating swipe technique in action that is not only common but effective, too. The whole thing simply looks alive, conventional, and engaging! What a great way, indeed, to delete and assign a task to a teammate in action. The animation was done in After Effect as well.

menu interaction

A stylish app with a stylish design

12. Menu Interaction GIF by Ben Dunn

This work by Ben Dunn, without question, is an impressive tool for showcasing the appeal of a standard menu in action, sliding out from the left side elegantly as it presents the important links. Don’t you just love the way how icons pop up from the left side?


The animation might seem complicated but you can’t deny the awesome design of this app

13. Abracadabra App by Sergey Valiukh for Tubik Studio

Although there are some who have criticized this particular work for having an animation that seems complicated, it just can’t be denied that this another work of Sergey Valiukh is just as awesome as the other apps he has created. The menu idea is simply great, especially how it folds.

showtime app

Want to know where the hottest place in town is? Showtime will lead you

14. Showtime App by Luft

This app by Luft is the most ideal for the weekend nocturnal creatures who are constantly in the lookout for a nice place to paint the town red. The only problem about this app is its right button color which makes it less readable. With this app, it’s show time, indeed!

ios7 animation

A fun and fancy app for iOS 7

15. iOS 7 Animation by Fabio Basile

This app is, obviously, a result of the freedom of Fabio Basile to have fun with animations and fancy interactions. Without question, this is way better than those horrid settings trays that people use.

life minimal app

Hard work resulted in an impressive app

16. Life Minimal App by Budi Tanrim

This app by Budi Tanrim is one great example of an app with impressive transitions and visualization. With the help of PSD, After Effect, and 12 grueling hours of hard work, this animation came into existence.

weather by beardchicken

Weather lives up to its name and the animation makes it even more interesting

17. Weather by BeardChicken

Is the weather outside frightful? Well, just imagine how fun and easy and checking the weather will be with this weather app by BeardChicken. This work is simply elegant!


Awesome transitions – that is how you describe this app

18. Account by Barthelemy Chalvet for AgenceMe

You can’t help but admire the transitions of this app, although some people think that it gives them motion sickness. Others observed, though, that the text is too small. Whatever your take on this is, there is no denying that it simply looks awesome!


A neat app with impressive animation

19. Work Page by Barthelemy Chalvet for AgenceMe

Another app with great animation. Its colors and font are simply spot on. It may look minimal, but it’s definitely looking neat! This is another animation made possible with the use of After Effect.


This app puts Photoshop CS6 to good use

20. Covert Inbox by Creativedash

This app clearly demonstrates what happens when you are tapping on something and you get a new message. Its animations and details are simply incredible.The GIF was created with the use of Photoshop CS6.

soccer analytics

Keeping up with the latest news in soccer is much more fun with this app

21. Soccer Analytics by Monterosa

This app by Monterosa is a must-have for every soccer aficionado. The graphics are awesome and the animation is simply amazing.

onboarding-tour by mark geyer

Discover your pace without an y pressure with this app

22. Tour by Mark Geyer for Salesforce UX D

This is an onboarding tour concept for Salesforce1. The users would be able to swipe through the tour at the pace of their choice before diving into the app. The animations are just as impressive with the other apps listed on this list.

loading animation

This is an Iron Man-ispired app

23. Loading Animation by Nicolas Girard

Mind blowing animations that simply awe. Nicolas created it for Commongood.TV. Iron man-inspired? Hmmm…


Save, retrieve, and access images easily with this app

24. Photo Navigation Concept by Chapps

This app is based on the concept that, in just a few clicks, the user can already get the necessary images that have been added and tagged earlier. With just one touch, you can choose the category that you want or need. The whole process is reminiscent of an image search on a desktop, only it is done in a mobile device.


A great concept fo a payment card

25. Fiche Workflow Payment by Barthelemy Chalvet for AgenceMe

This is definitely a gorgeous app. A great concept for a payment card, indeed!


A map app with a refreshing design and concept

26. Map Pin Bubble by Ben Cline for RALLY

Oh, the secondary bubble simply look slick. Commenters refer to it as ‘design with life’, thanks to its riveting animation. This app makes use of Map Box API. Without question, it is a refreshingly unique approach to iOS map callouts.


Neat and simple – that is what this app is all about

27. Menu (Animation) by Nest

You’ll surely love the neatness and simplicity of this app. Its transitions are simply awesome. Everything about this app is done in AE.

first shot

The design and color palette used in this app shout simplicity and fun

28. First Shot by Plady

Another app that oozes not only with an impressive concept but great animation, too. Now, can you imagine how exciting Dribbble can even become if it adapted this concept? Plady used Photoshop for this great work.

exercise screen

Workout tracking becomes easy with this app concept

29. Exercise Screen by Vitaly Rubtsov for Yalantis

Are you a health buff? Then, this app concept will surely be in your good graces. This GIF showcases a little of its set interaction. Hopefully, this concept can be fully actualized as it can surely make workout tracking a piece of cake. Just be careful, though: you might end up spending more time playing with it than exercising!

animated sliding bar

There’s no denying that the 3D fold effect of this app is simply awesome

30. Animated Sliding Tab Bar by Virgil Pana

This concept is simply smart as it can be of help on devices that have small screen size. Its drag handler is close to the edge of the screen for the bounding box because the action is limited. Nonetheless, the 3D fold effect is just cool, isn’t it?


Both UI and UX developers have recognized the importance of animated pictures in presenting their ideas that are a result of their painstaking work and inherent artistry. With GIF animations, the usually irritating and time-consuming procedure of explaining to clients can be averted. No matter how wonderful the screenshots of app concepts are, only short and fully animated GIFs can convey and demonstrate the interaction between all of the vital components in a more alive manner.

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The Knowledge That Will Double Your Hourly Rate As A Web Designer


Clients will pay you for the results you deliver.

How Can I Possibly Increase My Freelance Design Rates?

Let me tell you a story of a $100 nail, which will change your whole perception about how much you can charge as a freelancer or service business owner. If you will get this story and article right, your freelance design rates and happiness levels will skyrocket. If you won’t you will keep competing in the bidding wars never being able to make just enough money to have a proper living. Let’s get to the story..

One man had a gorgeous parquet floor in his house but one day it suddenly started creaking.

Every time someone walks around the house would make loud creaking sounds which irritated this man a lot.

At first, he tried fixing it himself by rearranging the furniture. Then, he called the guys who made his floor and had them take it apart and put it back.

But nothing worked because the creaking continued.

Someone told him about the best carpenter in town and so he invited the man to his house.

The carpenter walked around the house for a few minutes and listened carefully to the creaking sound that came from the floor. Then, he took a tiny little nail and hammered it between two sections of the parquet.

The creaking went away.

– “That is amazing! How much do I owe you?” the guy asked.

– “A hundred dollars,” replied the carpenter .

– “You mean I am going to pay you a $100 for one tiny nail?”

– “Of course not. You’re only paying 10 cents for that nail and $99.90 goes for my knowledge where to put it.”


Think about how you can deliver better results to your client.

 What Are You Getting Paid For?

The hours you spend designing a website for someone are the hours of Your Life that you can never get back. So when you sell a part of your life to someone, you want to sell it at the highest price possible.

The question, therefore, is: what makes a web designer charge more per hour and how to increase your freelance design rates?

It’s the knowledge!

The knowledge that makes you solve the problems of your clients.

If you understand the goals and the pains of your clients and you have enough knowledge to address them like no one else, you can charge a lot higher rates for your freelance design work. Just like the carpenter from my story.


Think how to add more value to your service and your client.

You Should Have Your ROI As A Web Designer

Why do people launch websites anyways?

They launch websites because they want to make money (in most cases).

So instead of designing a “good-looking picture,” you should be designing a “profitable online entity” that will help your clients achieve their business goals.

You can easily persuade a person to pay you 2x more if you explain him that with your design he will easily return that money in a few days. That’s your ROI.

You have to familiarize yourself with all the ins and outs of the business your client intends to put online and create a perfect website that will give your client the results he needs.

If you’re able to create a website that will bring tons of money to your client, he will happily share some of that money with you.

Learn To Design For Conversions

If you’ve never heard of CRO (Conversion Rate Optimisation) I guess you’re not getting paid a lot for your design work.

What’s the point of having a website that does not convert visitors to fans, leads, or sales?

Different websites have different goals but, generally, they can be divided into three groups:

  1. Designed to make you stick and regularly come back:

  1. Designed to make you opt in for something. This can be a free service, a trial period, or email updates:

  1. Designed to make you buy something:

You, as a web designer, should study some psychological principles and conversion optimization best practices to make sure your design is perfect for achieving the business goal that it was built for.

A good example would be this eye-tracking study from ThinkEyeTracking:

Predict where people will look and ensure design converts.

Predict where people will look and ensure design converts.

  • Before (eye looking straight ahead): Only 6% of 200 usability test participants looked at the product.
  • After (eye looking towards the product): 84% of usability test participants now looked at the product!

A few pieces of knowledge like that would easily impress your client and persuade him that you’re well worth your money.

Where to start to learn about conversion rate optimization?

If you’re totally new to this, I suggest you read the book Web Design For ROI. Then, you might want to become a regular reader of ConversionXL blog, because they are one of the best resources on CRO so far.


Design for conversions, results.

Learn To Design For Usability

If you’re still thinking about websites as a bunch of static HTML pages, you’re way too old school my friend.

Today a website can be just about anything: a social network, an online community, a blogging platform, a web tool, a crowdfunding platform, etc.

New start-ups emerge every single day and there is a learning curve to every one of them. If that curve feels comfortable, people will stick. But if it’s not, you’re out of business.

The way you make the learning curve painless is by applying usability principles to your design.

A good example would be the navigation menu of the website you’re designing. There’s a good chance that many people will land on some internal page and if you hide the navigation menu from them in a “not-so-obvious” place, they will bounce. That is why the vast majority of websites has the navigation menu at the top of every page. Read more about common navigation menu mistakes at KissMetrics article.

Don't underestimate user friendliness in the website.

Don’t underestimate user friendliness in the website.

Another important thing to keep in mind is the device that people will use to access the site.

According to Mary Meeker, mobile usage now accounts for 25% of all web traffic in 2014. That is up from 14% a year ago. This means that some knowledge about responsive design will instantly make you a more expensive web designer.

Where you can start?

There’s an awesome book by Steve Krug called Don’t Make Me Think and once you’re done with it, go read some articles of Jacob Nielsen because he’s considered as one of the pioneers of usability.

Learn To Design For Readability

It amazes me how many designers don’t pay attention to text content.

I’m a huge fan of typography and I believe that a good selection of fonts can breathe some charisma into your website.

Just think about it – every major brand has its own unique font but that’s only the tip of the iceberg.

Did you know that the optimal width of text content is about 600 pixels (or 100 characters per line)? That number comes from research by Mary C. Dyson called “How Physical Text Layout Affects Reading From the Screen”.

To me, this looks like a perfect bit of knowledge to impress your clients and ask more for your design work.

And there’s so many other stuff you have to consider, such as typeface, size, spacing, line height, subheadings, paragraphs, etc. All of that makes the website more readable, and people stick longer and convert better.

Now, do you know who else used to be a huge fan of typography?

“Because I had dropped out and didn’t have to take the normal classes, I decided to take a calligraphy class to learn how to do this. I learned about serif and san serif typefaces, about varying the amount of space between different letter combinations, about what makes great typography great. It was beautiful, historical, artistically subtle in a way that science can’t capture, and I found it fascinating.”

– Steve Jobs

Where to start?

I haven’t heard of any good books on typography and designing content (maybe you can recommend me some?) but I sure know some amazing websites on that topic:

Time To Become Smarter

I hope you resonate my idea that becoming more knowledgeable in your field is a perfect way to earn more money and be able to increase your freelance design rates while cutting your working hours.

Shameless self promotion: If you want to spice up your web design skills and learn Bootstrap, building WordPress responsive site, you might want to check out our recent course RockingCode.

In fact, if you look at the richest people in the world and their habits, you’re going to discover that they love to self-educate:

  • 63% of them listen to audio books during commute;
  • 88% read 30+ minutes each day;
  • 86% believe in lifelong educational self-improvement.
productivity stats

These numbers come from an awesome infographic called “Habits of the World’s Wealthiest People”.

So, I guess now you can see the pattern.

This article has been written by Tim Soulo, Friend and Premium Content Partner of 1WD.

In case you’re looking for some great business / life / productivity advice, I encourage you to download my free ebook called “15 YouTube Channels That Make You Smarter” and let me know your thoughts on this article in the comments below.

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