Learn How to Become a Valuable Web Designer from Brent Weaver
How do you add value to yourself as a web designer?
Even at the early stages of web design, the debate how much a web designer should charge their clients has been raging.
The competition has always been a race to the bottom, whoever charges cheaper, wins the project. It gave negative repercussions to web design professionals where you get swamped by projects, while struggling to make ends meet.
It’s a terrible paradox, a cycle that continues until one loses their passion for design.The situation looks dire for web designers.
There’s good news! You can change this terrible cycle, reclaim the passion you have, and earn according to the value you bring to the table. Brent Weaver, of Ugurus and the 10K Bootcamp, returns once again to share how to become a valuable web designer.
Looking Beyond the Matrix
Web designers, according to Brent Weaver, can be categorized into four:
- High Pay + Low Value = These are the scammers, swindlers, and fly-by-nighters, who charge very but do not deliver what they’ve been paid for.
- Low Pay + Low Value = These category is where most web professionals fall. They focus on giving the services, like design, e-Commerce integration, responsive layout, etc.
- Low Pay + High Value = Some web professionals fall under this category. They deliver great work, but they don’t know the business side of web design, nor the value they deliver on the table.
- High Pay + High Value = This category belongs to those who are well-paid and well-respected in the industry. This is what web design professionals should aim for.
The last category, High Pay + High Value, seems like very difficult to achieve if you look at it. You might think that this category only belongs to the experts, the gifted, and the lucky. However, you must remember that those who are in this category once belonged to the first three category.
But what made them level-up from struggling web design professionals to well-respected experts in the industry with high earnings? The secret, according to Brent Weaver, is in how you position yourself.
Value versus Service
A lot of us are already familiar with this scenario: A client is looking for a web design professional to create a website for his business. Two designers came in and offered the same services, but one designer charged $500 while the other charged $50,000. Obviously, the client will get the one who charged cheaper.
What’s wrong with this scenario?
Both providers offered the exact, same services – the same mistake a lot of web designers make.
When you just focus on the services you can do to the client, you will never stand out because because everybody can do what you can. You are not offering something unique into the table, and the race to the bottom begins.
Instead on focusing on what you can offer, learn to listen and understand what your client needs. What problems and challenges does he face? Identify them by carefully listening to him, and offer a solution.
When you begin to focus on the needs of the client and provides a solution for them, it becomes easier to make your pitch. Why? Any person is happy when he finds a solution to his problem. Any person is happy if someone can help him make that problem go away.
That is the difference between the High Pay + High Value web designers from the rest. They know how to listen and take time to understand their clients; then, they proceed to create a solution. It’s both a win-win situation, and you walk away with a fat check and a satisfied feeling knowing you were able to help one more client.
Watch the video to hear more how to become a valuable web designer, and don’t forget to share and spread the love.
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